SaaSMAX Corp., the leading Value-Add SaaS Marketplace, in partnership with Chanimal, the  ultimate resource for channel marketing, offers the first-ever SaaS Channel Management Certification Course to the SaaS Sector.  This certification program is custom designed to educate B2B Cloud Software CEOs, CMOs and Channel Marketing Executives on the best practices for building and managing a world-class reseller program. 

WHAT YOU'LL EARN:  SaaS Channel Managers and Marketers who complete the course will receive an executive certificate in SaaS Channel Management. Individuals will become "SaaS Channel Manager Certified" with SaaSMAX.  And your company will be able to proudly display their "SaaSMAX SaaS Channel Partner Certified" status to your partners. Get trained by experts who have delivered channel consulting, training and certification courses to hundreds of technology companies.

WHAT YOU'LL LEARN:  Learn how to rapidly identify your channel program strengths and weaknesses, and design/refine your program based upon world-class standards and proven channel strategies.  Whether you are a well-established channel company or brand new to the channel, this course will focus you in on optimizing and acceleration the success of your current channel program.  Click here for a detailed view of the course curriculum.    

WHAT YOU'LL ALSO GET:  We will provide you with hundreds of worksheets, tangible documents and to-do lists that are easily converted into live/working action steps!  

WHO SHOULD ATTEND? SaaS CEOs, CMO's, CRO's, VP’s of Business Development and/or VP’s of Sales, SaaS Founders, SaaS Investors, existing Channel Managers (new or experienced) who may have never setup a "new" program), and anyone else who’s a stakeholder in your SaaS company’s success.

The most successful technology companies - like Microsoft, HP, IBM, Citrix, VMWare, Adobe, Symantec, Cisco, Intel, etc. - could not have achieved the market saturation they have today without the leverage of Reseller Partners (“The IT Channel”).  

Why?   Because Resellers have established track records and personal relationships with dozens to hundreds of business clients each, who trust them and will consider their recommendations with more weight than a direct cold call, online ad campaign or company-driven webinar. 

If you’re a B2B SaaS company that is planning for long term growth and success, this Certification Course could very well be one of your strongest competitive advantages.  You don't need to be a billion dollar company to do it right.

Let us help you demystify, simplify and accelerate your channel success!

Indirect channels can be THE most profitable way to grow your SaaS sales.  The good news is that it’s not magic and it’s not even difficult to implement.  However, it does require know-how, strategy, commitment and implementation.  This SaaSMAX/Chanimal certification course will provide SaaS executives with that know-how, strategy and tools.  Plus, the opportunity to learn from Ted Finch, is like getting '"lightning in a bottle.” 


The Chanimal certification started in 2013 and has been delivered to channel managers from start-ups to some of the industry's largest high-tech companies. It is based on experience building channels for hundreds of companies (including Microsoft, HP, Adobe, Corel, Intel, Epson, Western Digital, AOL, WordPerfect, Novell, Ingram Micro, Iomega, Autodesk, Disney, Citrix, IBM, Sony, Apple, Motorola, GE, Boeing, AMF, Mitsubishi, SoftNAS, Lotus, Netscape, plus over 100 start-ups or re-boots with desktop, consumer, enterprise and SaaS products). 

The SaaSMAX - Chanimal custom certification for SaaS leverages the key tenets of channel management and marketing, with content and adjustments specifically tailored for SaaS marketing executives.


Where you would normally pay thousands of dollars to a consultant for the information and expertise provided in this series, SaaSMAX is offering this program to you in an online group setting for pennies on the dollar, giving you premium access to leading experts and proven methods for developing world class Reseller Programs for SaaS companies.